After one week of bedside reading, I’ve finished this 278 page tome of awesome.
Drew Curtis’s book, which details his observed trends of Mass Media, is a great read for anyone who has wondered (among other things) why there’s always an article about black Friday and cyber Monday around the same time every year even though the articles from year to year don’t really change all that much.
As a paying member of fark.com, I highly recommend this book to anyone that can read and those who can’t read but have someone they can pay to read for them.